Privacy Policy

FlexMotion Stretch Academy ApS ("FlexMotion," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and interact with our stretching and mobility education services. We serve participants across Canada through online educational programs, and our business is registered in Denmark at Falkevej 17, 4600 Køge, Denmark.

Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described in this document. If you do not agree with the terms of this Privacy Policy, please do not access the website.

For questions about this Privacy Policy or to exercise your data rights, please contact us at [email protected] or by mail at Falkevej 17, 4600 Køge, Denmark.

1. What Data We Collect

We collect the following categories of personal data when you interact with our website and services:

• Full name — provided when you submit a contact or enrolment form
• Email address — provided when you submit a form or subscribe to communications
• Phone number — optionally provided through contact forms
• IP address — collected automatically when you visit our website
• Browser type and version — collected automatically for analytics and compatibility
• Device type and operating system — collected automatically
• Cookies and tracking identifiers — as described in the cookie sections below
• Usage data — pages visited, time on site, click paths, and navigation patterns
• Form submission content — messages, program selections, province/territory information
• Conversion events — form submissions, calls, and other measurable interactions

2. Cookie Categories

We divide the cookies used on this website into three categories:

3. Marketing Cookies: Detailed Disclosures

3.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

3.2 Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

3.3 Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

3.4 YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

3.5 Tracking Technologies

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

3.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

3.7 Technologies in Use

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

3.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

3.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, which triggers the cookie consent panel where you can accept or reject each category independently.

4. Consent Requirements

Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." The banner does not activate analytics or marketing cookies until you explicitly accept them. Your choice is stored in your browser's local storage for 12 months. You may dismiss the banner without accepting, in which case only essential cookies remain active.

For Users in the EEA and UK

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

5. Legal Basis for Processing (GDPR Art. 6)

For each category of data we process, the applicable legal basis under the General Data Protection Regulation is as follows:

• Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b)
• Analytics data: Consent (Art. 6.1.a)
• Marketing/remarketing data: Consent (Art. 6.1.a)
• Security and fraud prevention: Legitimate interest (Art. 6.1.f)

6. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

7. Lead Forms and Contact Requests

When you submit a contact form, request information about our programs, or register interest in our stretching and mobility education services, we collect the information you provide. This typically includes: full name, email address, phone number, province/territory, program selection, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

8. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

9. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

10. Retention Periods

We retain personal data for the following periods based on the category of data:

11. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of the personal data we hold about you
• Rectification (Art. 16): Correct inaccurate or incomplete data
• Erasure (Art. 17): Request deletion of your personal data ("right to be forgotten")
• Restriction (Art. 18): Limit how we process your data
• Portability (Art. 20): Receive your data in a structured, machine-readable format
• Objection (Art. 21): Object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• Denmark (Datatilsynet): https://www.datatilsynet.dk
• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

12. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

As our company is based in Denmark, the Danish Data Protection Act (Databeskyttelsesloven) and the EU GDPR serve as the primary legal frameworks for all data processing activities.

13. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

14. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

15. Landing Page Integrity Statement

The content of this website accurately represents the stretching and mobility education services advertised by FlexMotion Stretch Academy. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

Material changes will be communicated via a homepage banner a minimum of 14 days before taking effect. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

17. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us: