Cookies Policy
This policy explains how FlexMotion Stretch Academy ApS uses cookies and similar technologies on our website. It describes what cookies are, how we use them, the types of cookies we deploy, and how you can manage your preferences.
Last Updated: February 8, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website owner.
Cookies can be "first-party" (set directly by the website you are visiting) or "third-party" (set by a domain other than the website you are visiting, such as an analytics or advertising provider). They can also be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them manually.
In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and device identifiers that function in comparable ways. When we refer to "cookies" in this policy, we include all such technologies unless stated otherwise.
2. How We Use Cookies
FlexMotion Stretch Academy ApS uses cookies for several purposes, including:
- Ensuring the core functionality and security of our website
- Remembering your preferences and settings (such as cookie consent choices)
- Measuring and analysing how visitors use our website so we can improve the experience
- Delivering and measuring the effectiveness of our advertising campaigns
- Providing remarketing and personalized advertising across third-party platforms
We only activate analytics and marketing cookies after you have provided explicit consent through our cookie consent banner. Essential cookies are activated automatically because they are necessary for the website to function properly.
3. Cookie Categories
We categorize cookies into three distinct tiers. Below is a detailed explanation of each category, the specific cookies used, and their purposes.
Essential Cookies
Always ActivePurpose: These cookies are strictly necessary for the website to function. They enable core features such as page navigation, security, session management, and storing your cookie consent preferences. Without these cookies, the website cannot operate properly.
Consent Required: No. These cookies are activated automatically because they are essential to the site's operation.
Retention: Session duration, or up to 12 months for preference storage (such as your cookie consent choice).
Examples:
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 12 months |
| session_id | Maintains your session while browsing | Session |
| csrf_token | Prevents cross-site request forgery for security | Session |
Analytics Cookies
Consent RequiredPurpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information about page views, traffic sources, time on site, click paths, and user behaviour patterns. This data allows us to improve the website experience and identify areas that need attention.
Tools: Google Analytics 4
Consent Required: Yes. Analytics cookies are activated only after you click "Accept All" or enable them through "Manage Preferences" on our cookie consent banner.
Retention: Up to 14 months.
Examples:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_XXXXXXX | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Distinguishes users within a 24-hour window | 24 hours |
| _gat | Throttles request rate to Google Analytics | 1 minute |
IP anonymization is enabled in our Google Analytics 4 configuration. You may opt out of Google Analytics entirely by installing the Google Analytics Opt-out Browser Add-on.
Marketing / Advertising Cookies
Consent RequiredPurpose: Marketing cookies are used to deliver advertisements that are relevant to your interests, measure the effectiveness of advertising campaigns, and enable remarketing across third-party platforms. These cookies track your browsing activity across websites to build a profile of your interests.
Consent Required: Yes. Marketing cookies are activated only after you click "Accept All" or enable them through "Manage Preferences" on our cookie consent banner.
Retention: Up to 540 days (Google Ads default).
Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising Partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking Technologies: We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
Advertising Measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page views. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in Use:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
4. Your Cookie Consent
When you first visit our website, you will see a cookie consent banner at the bottom of the screen. The banner offers three options:
- Accept All: Activates essential, analytics, and marketing cookies.
- Reject Non-Essential: Activates only essential cookies. Analytics and marketing cookies remain inactive.
- Manage Preferences: Opens a panel where you can toggle analytics and marketing cookies on or off independently. Essential cookies remain always active.
By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Your cookie consent choice is stored in your browser's local storage for 12 months. The consent banner will not reappear during this period unless you clear your browser data or use a different device.
You can change your preferences at any time by clicking the "Manage cookie preferences" link in the website footer.
5. GDPR and EEA/UK Users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
FlexMotion Stretch Academy ApS is registered in Denmark and adheres to the Danish implementation of the GDPR as well as the Danish ePrivacy regulations (Cookiebekendtgørelsen) governing the use of cookies and similar technologies.
6. How to Opt Out of Personalized Advertising
You may opt out of personalized advertising at any time using the following tools and resources:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
7. Managing Cookies Through Your Browser
Most web browsers allow you to manage cookies through their settings. You can typically configure your browser to:
- Block all cookies
- Accept only first-party cookies
- Delete cookies when you close your browser
- Be notified before a cookie is set
- Delete specific cookies already stored on your device
Please note that blocking or deleting cookies may affect the functionality of our website. Some features may not work as intended if essential cookies are disabled.
For instructions on managing cookies in specific browsers, please refer to your browser's help documentation or support pages.
8. Data Sharing with Advertising Partners
When you consent to marketing cookies, we share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: Cookie identifiers, conversion events, anonymized behavioural data, and remarketing lists. Governed by Google's Privacy Policy.
- Meta Platforms, Inc.: Pixel events, conversion data, and custom audiences. Governed by Meta's Data Policy.
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage you to review those policies directly.
9. Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: Collects anonymized usage data, device information, and behavioural signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
- Google Ads Conversion Tracking: Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads.
10. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (such as form submissions)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy.
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/.
11. Withdrawal of Consent
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
If you withdraw consent, analytics and marketing cookies will be deactivated. Only essential cookies required for core website functionality will remain active.
12. Cookie Retention Periods Summary
| Category | Purpose | Retention |
|---|---|---|
| Essential | Core functionality, security, consent | Session or up to 12 months |
| Analytics (GA4) | Traffic measurement, user behaviour | Up to 14 months |
| Marketing (Google Ads) | Remarketing, conversion tracking | Up to 540 days |
| Marketing (Meta Pixel) | Ad delivery, audience building | Up to 180 days |
| Cookie consent records | Audit compliance | 3 years |
13. International Data Transfers
Some of the cookie data described in this policy may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
14. Your Rights
If you are located in the EEA or UK, you have the following rights under the GDPR in relation to cookie data that constitutes personal data:
- Access (Art. 15): Request a copy of data we hold about you
- Rectification (Art. 16): Correct inaccurate or incomplete data
- Erasure (Art. 17): Request deletion ("right to be forgotten")
- Restriction (Art. 18): Limit how we process your data
- Portability (Art. 20): Receive your data in a structured, machine-readable format
- Objection (Art. 21): Object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): Revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with your local supervisory authority:
- Denmark: Datatilsynet
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
15. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly use cookies to collect personal data from minors. If we discover that cookie data has been collected from a person under 16 without verifiable parental consent, we will take steps to delete it promptly.
16. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or improvements to our practices. When we make changes, we will update the "Last Updated" date at the top of this page.
If the changes are significant, we will notify users via a homepage banner a minimum of 14 days before the changes take effect.
We encourage you to review this policy periodically to stay informed about how we use cookies.
17. Related Policies
For more information about how we collect, use, and protect your personal data beyond cookies, please review our related policies:
- Privacy Policy — Comprehensive information about personal data processing
- Terms of Use — Terms governing website usage
- Disclaimer — Important notices about our educational content
18. Contact Information
If you have questions about this Cookies Policy or wish to exercise your data protection rights, please contact us:
FlexMotion Stretch Academy ApS
Falkevej 17
4600 Køge
Denmark
Email: [email protected]
Phone: +45 56 63 27 18
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